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Logos are the most visible part of the university’s brand. Logos allow us to express the university’s personality and reinforce our position in the state, across the country and throughout the world.

Qualities are associated with logos. Through consistent and repeated use of our marks, our logos become an extension of our reputation. They are symbols of what we stand for and are the centerpieces of our brand or image.

If treated with care and respect, over time, our logos will lead to greater recognition for the university. This recognition enhances our ability to recruit faculty, staff, and students; engage alumni; and attract external support.

Logos should be recognized and remembered by anyone who sees them. Any alterations or changes that are made to a logo dilute the university’s overall brand and hinder our efforts to be visible and recognizable.