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Services & Production Timelines

The Office of Communications and Marketing offers a variety of services to assist the UL Lafayette community.

Requesting Projects

To schedule and/or request a project, fill out the project request form and allow 24-48 hours for a response.

Urgent Requests

We understand, sometimes “rush jobs” come up. OCM will try to accommodate urgent requests. However, out of courtesy for those projects already in progress for other University departments, we encourage you to plan ahead for annual events and other anticipated needs.

If we cannot accommodate a request, we can recommend alternative solutions and external providers (writers, designers and photographers). Please note, if costs are incurred for rush jobs that we send to external providers, the requesting department will be responsible for those charges.

Project Timeline and Services

Although we describe typical turnaround times below, we may need to make adjustments to that schedule depending on the scope of your project.  The OCM team is always happy to discuss long-term planning in order to "pre-book" and schedule your projects. The project timeline will begin once OCM has received all necessary content and materials to begin production.

Advertising & Marketing

  • New ads (concepting, scripting, production and design) — 4-6 weeks
  • Campaign/branding concepts — 4-6 weeks
  • Editing and resizing ads — 1-2 weeks
  • Graphic Identity (for larger institutional initiatives) — 3-5 weeks
  • Marketing and communications plan (consulting and help with planning) — 1-3 months

Creative Services

  • Brochure (update existing design — does not include printing time) — 1-3 weeks
  • Brochure design only (new — does not include printing time or content development) — 2-6 weeks
  • Certificates — 1-2 weeks
  • Event program design (does not include printing time) — 3-6 weeks
  • Flyer/datasheet design (new) — 3 days-2 weeks
  • Flyer/datasheet design (update existing) — 3 days-2 weeks
  • Invitation design (new) — 2-3 weeks
  • Invitation design (update existing) — 1-2 weeks
  • Postcard design (new) — 2-3 weeks
  • Postcard design (update existing) — 1-2 weeks
  • Posters/banners design — 2-3 weeks
  • T-shirt Design — 1-2 weeks

Editorial Feature

  • Article development (writing, editing, photo shoot coordination and placement) — 2-4 weeks
  • Writing and editing of marketing materials (brochures, flyers, etc.) — 3-6 weeks

Logos

Photos

To request photography services, fill out the photo request form.

  • Photo shoot scheduling — 2-3 weeks
  • Photo editing — 3-5 days
  • Headshots taken during employee orientation may take up to 2 weeks for editing

Public Relations

  • Experts directory submission processing — 1 week
  • Media coaching — 1-4 weeks
  • Press release creation — 1-3 weeks
  • Response to expert speaker request — 1 week
  • Story pitching (immediate project/need) — 1-2 weeks
  • Strategy and content review — 1-3 weeks

Social Media

  • Add new social media account to /connect directory — 1 week
  • Campaign collaboration — 3-4 weeks
  • Event promotion — 1-3 weeks
  • Event coverage — 1-3 weeks
  • Program feature — 3-4 weeks
  • Social media strategy development and consultation — 6-8 weeks

Video

To request video services, fill out the video request form.
• Book videographer — 1-2 weeks
• Interview/testimonial (multiple people) — filming and post production — 2-6 weeks
• Interview/testimonial (single person) — filming and post production — 2-4 weeks
• Video (event footage multicamera edit) — 3-4 weeks
• Video (fully produced marketing) — 8-12 weeks

Website

  • Content update — 3-5 working days
  • Web page (new) — 1-2 weeks
  • Website architecture redesign (depending on size of project) — 2-4 weeks
  • New website/total site redesign — 14-30 weeks
  • Analytics reviews — 1-2 weeks
  • SEO plan development and strategy — 3-4 weeks
  • Form edits or creation — 1-3 weeks
  • Web ambassador trainings — 1-2 weeks
  • Writing workshops and custom trainings — 2-3 weeks